If you are reading this, firstly I would love to take this moment to say thank you for stopping by and recognising my small business. For those of you who don't already know me, my name is Crystal Thornton and I am the founder of Braved Australia.
This brand was born from one of my own brave moments and I would love to share that with you today.
One Monday I was just your 9-5 girl with big visions on making it in the corporate world. By that Sunday, I found myself on the other side of the world travelling in an RV through the Rocky Mountains!
I left my job on the Monday, ordered my passport on the Tuesday, booked my flights on the Thursday, and on the Sunday I was on an aeroplane with my backpack. With that, I also said a warm goodbye to my idea of a career and financial security.
I didn't know where I was going to end up when I went off on my own in Canada. But somehow, I ended up in Tofino, British Columbia. A beach town; famous for its surfing.
I spent my days surfing, melting in the Canadian summer sun, and meeting new friends. For the first time in a long time I felt truly ALIVE. Why?
I put it down to a combination of:
- Reuniting with the ocean (something I grew up with but neglected when moving to the city)
- Meeting new strong, confident and passionate friends
- Taking a risk, being brave and stepping outside my comfort zone.
and that is exactly how the BRAVED brand was born.
BUT ENOUGH ABOUT ME LET'S INTRODUCE YOU TO BRAVED
We are a functional swimwear brand with a mission to build a community of strong, confident and passionate women.
Strength, confidence and passion are our core values.
We may be a small business but we have a bold vision.
We aim to bring you durable, sustainable, swimwear and build a community that radiates our values in every way.
Everyone of our pieces are designed with functionality in mind. As a result, you get swimwear that holds comfortably on your body so you can do the water activities you love without the hassle of needing to 'fix yourself up'.
For me, this is surfing and boating!
At BRAVED we make a conscious effort to support sustainability, body positivity and community.
We make a conscious effort to support sustainability in our business and we do this by using recycled elements in our fabrics and plastic-free packaging. We are ALWAYS learning and looking for new ways to support sustainability in our business so we welcome all feedback from our community.
As a business, we stand by our value of body positivity, and we damn well take this seriously. As we aim to support women of all shapes and sizes, our team is busy working on perfecting our swimwear for sizes 6 to 16. We know every woman is different and not everyone fits in to these sizing constraints. So, if this is you, we really hope you can understand that as a start-up we are are allocating our resources to perfecting our current fits AND will broaden our sizes in future releases. We appreciate you.
We don’t want to be just another online store. We WANT to build a strong community of confident, connected women who have a deep passion for adventure. There is one thing we promise when you join our community. We promise that you will never find negativity. We have zero tolerance for negative or nasty behaviour within our community. We guarantee that in our groups, you will ONLY find positive women who aim to light you up not bring you down. We are all here to support and take care of each other. We are a family.
"Being apart of our community gives you one of the foundations towards your journey of finding confidence, and that is a group of strong supportive women."
Be sure to head on over to our socials and join our community. By being involved in our community, you can have a say in what you would like to see our brand grow to be and you will be the first to know when we hold BRAVED events and retreats.
You can follow us on Facebook & Instagram: @bravedaustralia
We can’t wait to have you in the BRAVED community and can't wait to see you rocking our swimwear!